This is: The Dirt
For thinkers who don’t mind getting their hands dirty.
You’ve felt it, haven’t you?
That quiet tension in your chest when something doesn’t sit quite right.
When something feels off, but everyone around you nods anyway.
When the advice sounds polished, but your gut says, “Hmm... not that.”
Welcome.
You’re not crazy.
Most people just don’t pick up on it.
Or if they do, they’ve learned to ignore it.
But if you’ve made it here... you haven’t.
The Dirt is where we talk about what’s really going on when you turn down the noise.
The stuff behind the “just trust the system” policial messaging.
The sleight-of-hand behind personal persuasion.
The structure beneath marketing manipulation.
Why?
Because someone has to.
And maybe... you’ve been waiting for someone to say it out loud.
It’s a quiet, regular conversation for people who still care about what it means to be something... not just look like it on TikTok for strangers.
What this is really about:
- Reconnecting to something real
- Understanding your nature... who you are, what you’re made of, and how you fit into the world
- Creating meaning, purpose, and direction from that living, growing foundation
Each email follows a simple rhythm:
→ Information - A concept, idea, or model that shifts how you see identity, purpose, or meaning.
→ Insight - Where it lives in your life. What it bumps up against. Why it matters now.
→ Application - A small but concrete shift. Something to try, test, or hold differently - just to see what changes.
There’s no life plan here.
No 10-step method.
Just clarity.
Exploration.
Discovery.
And… reconnection to yourself, to meaning, to what matters.
It’s a quiet re-authoring of the internal structures most people never realised they were living inside.
Like a stretch and a splash of cold water on your face in the morning...
each newsletter is a quiet awakening.
So, now you’re awake... and feeling a little more human again... come sit by the fire, where we talk about things like:
- How metaphor silently builds your identity before you're even aware of it
- Why most "choices" aren't really choices
- How culture, leadership, and marketing ride the same hidden structures
- How to spot a manipulative frame forming... and step outside of it
- How to rebuild your purpose and meaning from the inside out
- How to build trust without tactics... by becoming unshakeably yourself
No, it’s not a cult.
(But it could’ve been.)
No, it’s not a "tribe-building" brand newsletter™ trying to flog you the new Tony Robbins tapes.
This is the opposite of that.
None of this is theoretical.
And I’m not trying to trick you.
It’s just... honest.
Sharp.
Occasionally heretical.
And surprisingly useful when you’re trying to build something that doesn’t make you feel gross.
If that feels like the kind of fire you want to sit by...
Pull up a chair.
The fire’s warm, and you’re welcome to stay as long as you like.
Join a growing list of overthinkers, misfits, and mental explorers learning how to rewrite the stories running through their heads.
Learn how to break out of your mental loops and feel human again.
Fresh insights. Delivered weekly.
This list is small and personal.
Unsubscribe anytime, and your email vanishes like it was never here.
(Yes, really.)
Use your real email.
That’s the one I’m writing to.
Still Skeptical? That’s healthy.
“What exactly am I joining?”
You’re joining a quiet email that shows up about once a week.
Each one is a moment to pause, zoom out, and look at things differently.
Sometimes it’s an idea.
Sometimes a model.
Sometimes a strange observation.
Most of the time it makes perfect sense.
“How often will I get emails?”
Roughly once a week.
If something unusual happens, maybe twice.
Each one is intentional.
You won’t be hearing from me just to be reminded I exist.
“Is this just for professionals?”
Not at all.
It’s for anyone who finds themselves thinking about who they are, why they’re here, and what they’re doing.
If you’re asking better questions than the world seems prepared to answer... you’ll feel at home here.
“Is this just a funnel for some upsell?”
Nope.
Will I ever sell something? Probably.
(This isn’t a monastery.)
But this isn’t bait.
There’s no tripwire.
Just useful, thought-provoking ideas sent to people who value that kind of thing.
If I ever offer something paid, you’ll see it coming... and it’ll be because it matters, not because you got tricked into a sequence.
“Why is it called The Dirt?”
Because this is the raw material.
What you build from.
What everything rests on.
The stuff most people never look at... but live inside every day.
“Why Danger Dirt?”
Because there’s no bubble wrap where we’re going.
No guide rails. No sign posts. No well trodden paths.
We’re mapping territory most people haven’t even thought to look at yet.
Goat trails... mostly.
And if that sounds risky... good.
Danger Dirt is what happens when you stop following the safe path… and start unearthing what’s real.
"Verily the lust for comfort murders the passion of the soul."
— Khalil Gibran
Join a growing list of overthinkers, misfits, and mental explorers learning how to rewrite the stories running through their heads.
Learn how to break out of your mental loops and feel human again.
Fresh insights. Delivered weekly.
This list is small and personal.
Unsubscribe anytime, and your email vanishes like it was never here.
(Yes, really.)
Use your real email.
That’s the one I’m writing to.